BSR

Micro Finance is a category of financial services targeted at individuals and small businesses that lacks access to conventional banking and banking related services due to mainly their business modules. Micro Finance includes micro credit to the small business owners who mainly do their most of business in cash. Small shop owners, retailors, rickshaw – auto owners, food business are most common in the zone. Mainly MICRO FINANCE had a limited definition – the provision of microloan to poor entrepreneurs and small businesses lacking money due to over credit or cash business module. This module attracts customers by *) relationship based customers *) reference based customers *) group of customers. For BSR Group micro finance is a way to give economic development, employment and support to micro entrepreneurs and small businesses. By doing this company is supporting the country to grow its economy as well as company makes its roots strong and firm its presents in the market. This business module attracts more return on investment then bank and other business module. The simple reason behind the higher ROI is we are lending to those business which are not eligible for loan from bank point of view. Currently Gujarat has more than 10,000 non register financer or lenders who are charging more than 8 to 10% interest per month. Against that company give them loans on their demand. Easy repayment module, and the most important – LOWER INTEREST RATES. Normally banks give loan for 2/3/5 or more years where this small business needs small money on regular basis mainly in interval of 2/3/4/6 months. This is where company takes the lead in offering the facilities to customers. Company lends money on their needs and what they need.